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Tanduay Gains Momentum in China, Posts 60.54% Growth in International Sales

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Despite being a newcomer in the Chinese market, Philippine rum brand Tanduay is starting to gain recognition among consumers, introducing them to the world of Asian rum. “The Asia Pacific market, which includes China, was a big driver of Tanduay’s international business in 2023, which grew by 59.24 percent versus that of 2022. Our international […]

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